Episode 52

Published on:

30th Sep 2022

A Deep Dive Into Data

On this week’s episode of IMPACTability®, we are joined by Liz Liston, Chief Development Officer at HOPE Atlanta. We’ll look at different aspects of data and get expert tips on how it can help you. Get ready for a deep dive into data with this week’s episode of IMPACTability®!

HOPE Atlanta was founded in the early 1900s, and it is the regions most established agency dedicated to fighting homelessness. With over 120 years in service, their mission remains the same. They aspire to end homelessness, one individual at a time. They accomplish this mission through housing and food programs aimed at helping the most vulnerable.


  • Introductions 00:30
  • HOPE Atlanta fundraising backstory 02:18
  • How did you grow your database? 04:21
  • Why should you collect data? 05:22
  • Why nonprofits are behind on data 07:00
  • Where do we start with growing our database? 08:33
  • What type of data should nonprofits be collecting? 10:13
  • Donor management software 12:28
  • Conversion strategy 15:27
  • Best practices for donor data 17:40
  • “People don’t need what we are selling” 19:49
  • Technology tips 20:52
  • One thing to add to donor collection that you might not be looking or asking for 22:07
  • Coaches Corner Question "How do you celebrate your organizations anniversary in order to get the most out of it publicly?" 23:39

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode, where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTcoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered! 

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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

Profile picture for Joe Turner

Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”