Episode 52

Published on:

30th Sep 2022

A Deep Dive Into Data

On this week’s episode of IMPACTability®, we are joined by Liz Liston, Chief Development Officer at HOPE Atlanta. We’ll look at different aspects of data and get expert tips on how it can help you. Get ready for a deep dive into data with this week’s episode of IMPACTability®!

HOPE Atlanta was founded in the early 1900s, and it is the regions most established agency dedicated to fighting homelessness. With over 120 years in service, their mission remains the same. They aspire to end homelessness, one individual at a time. They accomplish this mission through housing and food programs aimed at helping the most vulnerable.


  • Introductions 00:30
  • HOPE Atlanta fundraising backstory 02:18
  • How did you grow your database? 04:21
  • Why should you collect data? 05:22
  • Why nonprofits are behind on data 07:00
  • Where do we start with growing our database? 08:33
  • What type of data should nonprofits be collecting? 10:13
  • Donor management software 12:28
  • Conversion strategy 15:27
  • Best practices for donor data 17:40
  • “People don’t need what we are selling” 19:49
  • Technology tips 20:52
  • One thing to add to donor collection that you might not be looking or asking for 22:07
  • Coaches Corner Question "How do you celebrate your organizations anniversary in order to get the most out of it publicly?" 23:39

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode, where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTcoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered! 

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This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each episode, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
"IMPACTability: The Nonprofit Leaders' Podcast" is a dynamic and insightful series hosted by Josh Hirsch, M.S., Senior Strategist for Soukup Strategic Solutions, and created by Sheryl Soukup, President of Soukup Strategic Solutions. Each episode looks at the multifaceted world of nonprofit organizations, offering expert advice on issues ranging from fundraising and management to Board development and marketing. Josh, with his extensive background in the nonprofit sector, engages with a variety of experts to provide valuable perspectives and practical solutions to the challenges faced by nonprofit leaders.

Listeners will find each episode rich with knowledge and inspiration. The podcast covers a wide array of topics, ensuring relevance for a diverse nonprofit audience. Whether it’s discussing innovative fundraising strategies, exploring effective Board governance, or the nuances of nonprofit marketing, "IMPACTability" serves as an essential resource for leaders looking to enhance their organization's impact. This podcast is an excellent tool for anyone in the nonprofit sector seeking to grow professionally and make a more significant impact in their community.

About your host

Profile picture for Josh Hirsch, M.S.

Josh Hirsch, M.S.

Josh Hirsch, M.S., is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.