Episode 41

Published on:

14th Jul 2022

Marketing Nonprofits and all things Crypto

On this weeks episode of IMPACTability(R), we look back at Planet Philanthropy 2022 with a double feature! In part one, we get a glimpse into the future of marketing with Cherian Koshy, Chief Development Officer with Endowment Partners, who will present some of the most modern and advanced ways to do market research. In the second half, it's all things crypto with our guest Pat Duffy, Co-Founder of The Giving Block. Find out how crypto might increase your donations.

In this episode you’ll discover,

  • Marketing research opportunities 1:01
  • Improving email newsletters 2:50
  • Translating data analysis to nonprofits 6:13
  • Design a donor strategy 9:24
  • Introducing Bitcoin 12:54
  • How to accept Bitcoin donations 15:49
  • Should nonprofits market Bitcoin 17:08
  • Coaches Corner 24:26

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability(R), where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTCoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered!

Stay up to date on IMPACTability by joining our Facebook community!

Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter and be sure to leave us a review!

Sponsored by: One of the biggest challenges facing nonprofits today is securing grants. Where do I find information on grants? How do I write a grant and how do I submit the grant? And then, of course, the dreaded midnight deadlines. Hi, I'm Teresa Stokes and I have been there and done that at Soukup Strategic Solutions. We have a team of expert grant writers with years of experience writing hundreds of grants for nonprofits just like yours. Visit our website today at StrategicSolutions.com and schedule a free consultation about your grant writing needs. Let's work together and get the grant that your nonprofit deserves.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Show artwork for IMPACTability: The Nonprofit Leaders' Podcast

About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

Profile picture for Joe Turner

Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”