Episode 28

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Published on:

4th Apr 2022

How To Get More Monthly Gifts

Wouldn’t it be great to have a steady stream of donors? According to The State of Modern Philanthropy, recurring donors are over five times more valuable to your nonprofit than one-time donors. Monthly giving creates reliable income from your most committed donors. So how do you start a monthly gift program or increase the monthly donors you have? Are there pitfalls to watch out for? In this episode, Erica Waasdorp, author of the book “Monthly Giving: The Sleeping Giant,” will answer these questions and help you tap into this treasure hidden right in your database.

In this episode you'll discover

  • Why do recurring gifts matter? 02:30
  • Impact of recurring gifts 04:00
  • How can a nonprofit get started with monthly giving? 04:50
  • What do the retention rates look like with monthly giving? 07:25
  • Top 5 reasons for your nonprofit to do monthly giving 08:20
  • How do you convert annual donors to monthly donors? 09:06
  • is it true that monthly giving can increase your donors? 10:39
  • Nonprofit success story from an industry expert 14:26
  • What are the "pitfalls" we want to avoid with this process? 15:50
  • Ideas to market a monthly donor program 21:14
  • Coaches corner - "How do I manage my remote staff and keep them as engaged and productive as in the past?" 26:28

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability®, where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTcoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered!

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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each episode, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
"IMPACTability: The Nonprofit Leaders' Podcast" is a dynamic and insightful series hosted by Josh Hirsch, M.S., Senior Strategist for Soukup Strategic Solutions, and created by Sheryl Soukup, President of Soukup Strategic Solutions. Each episode looks at the multifaceted world of nonprofit organizations, offering expert advice on issues ranging from fundraising and management to Board development and marketing. Josh, with his extensive background in the nonprofit sector, engages with a variety of experts to provide valuable perspectives and practical solutions to the challenges faced by nonprofit leaders.

Listeners will find each episode rich with knowledge and inspiration. The podcast covers a wide array of topics, ensuring relevance for a diverse nonprofit audience. Whether it’s discussing innovative fundraising strategies, exploring effective Board governance, or the nuances of nonprofit marketing, "IMPACTability" serves as an essential resource for leaders looking to enhance their organization's impact. This podcast is an excellent tool for anyone in the nonprofit sector seeking to grow professionally and make a more significant impact in their community.

About your host

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Josh Hirsch, M.S.

Josh Hirsch, M.S., is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.