Episode 28

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Published on:

4th Apr 2022

How To Get More Monthly Gifts

Wouldn’t it be great to have a steady stream of donors? According to The State of Modern Philanthropy, recurring donors are over five times more valuable to your nonprofit than one-time donors. Monthly giving creates reliable income from your most committed donors. So how do you start a monthly gift program or increase the monthly donors you have? Are there pitfalls to watch out for? In this episode, Erica Waasdorp, author of the book “Monthly Giving: The Sleeping Giant,” will answer these questions and help you tap into this treasure hidden right in your database.

In this episode you'll discover

  • Why do recurring gifts matter? 02:30
  • Impact of recurring gifts 04:00
  • How can a nonprofit get started with monthly giving? 04:50
  • What do the retention rates look like with monthly giving? 07:25
  • Top 5 reasons for your nonprofit to do monthly giving 08:20
  • How do you convert annual donors to monthly donors? 09:06
  • is it true that monthly giving can increase your donors? 10:39
  • Nonprofit success story from an industry expert 14:26
  • What are the "pitfalls" we want to avoid with this process? 15:50
  • Ideas to market a monthly donor program 21:14
  • Coaches corner - "How do I manage my remote staff and keep them as engaged and productive as in the past?" 26:28

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability®, where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTcoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered!

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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

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Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”