Episode 23

Published on:

1st Mar 2022

Protecting Trademarks and Intellectual Property

Is the intellectual property at your nonprofit protected?  Do you know what is considered intellectual property? What if someone else uses the name of the fundraiser that you do every year? What can you do about it? This episode looks at how your nonprofit can protect its intellectual property. Protecting your nonprofit's assets, your name, logo, events and more, is an important part of maximizing your impact. Our guest, Jeanne Seewald, will help answer these questions and make sense of trademark and copyright law as it applies to nonprofit organizations. Jeanne is a partner and Board member at Hahn Loeser and Parks LLP. Her practice focuses on intellectual property, general business, and mergers and acquisitions.

In this episode you'll discover:

If someone takes the name of my event can I do anything? 02:58

Different kinds of trademarks and how they protect you differently. 03:51

Can a trademark alone keep your property safe? Are their any risks? 04:43

What's the difference between a trademark and a copyright? 05:22

What are examples of intellectual property in a nonprofit? 07:37

Intellectual property is an asset! 08:15

What if someone takes the concept of your event? Is that protected? 08:41

Client story: what happens when you don't protect your assets. 11:06

If a nonprofit member's kid helps make a logo for an event, is that his property? or the organizations'? 14:20

What can you do if you infringe on someone's trademark? And how to avoid it. 16:58

Startling trends with domain name thieves 18:25

How to protect your organizations assets now! 21:30

This episode's Coaches Corner answers the listener's question in "Part Two: How Can Nonprofits be More Intentional with the Workforce Development Ladder?' 24:20

Have a question about nonprofits? Email your Coaches Corner question to IMPACTcoaches@IMPACTability.net 

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This podcast comes to you from IMPACTability® powered by Soukup Strategic Solutions.

IMPACTability® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each episode, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
"IMPACTability: The Nonprofit Leaders' Podcast" is a dynamic and insightful series hosted by Josh Hirsch, M.S., Senior Strategist for Soukup Strategic Solutions, and created by Sheryl Soukup, President of Soukup Strategic Solutions. Each episode looks at the multifaceted world of nonprofit organizations, offering expert advice on issues ranging from fundraising and management to Board development and marketing. Josh, with his extensive background in the nonprofit sector, engages with a variety of experts to provide valuable perspectives and practical solutions to the challenges faced by nonprofit leaders.

Listeners will find each episode rich with knowledge and inspiration. The podcast covers a wide array of topics, ensuring relevance for a diverse nonprofit audience. Whether it’s discussing innovative fundraising strategies, exploring effective Board governance, or the nuances of nonprofit marketing, "IMPACTability" serves as an essential resource for leaders looking to enhance their organization's impact. This podcast is an excellent tool for anyone in the nonprofit sector seeking to grow professionally and make a more significant impact in their community.

About your host

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Josh Hirsch, M.S.

Josh Hirsch, M.S., is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.