The Benefits of Donor Research
How can you use your donor management system to take a donor from a first-time gift to a major gift benefactor? How do you capture all that data hidden just beneath the surface in your donor database? What do you do with that data? In this episode, expert guest Darryl Moser shares how to harness the power of your donor management system to maximize the giving potential of each donor.
In this episode you'll discover:
Excel Spreadsheets wont properly manage your donors! 02:20
Why is donor management so important? 04:12
List of things to keep track of when putting donor management system together. 05:16
How does fundraising software change the work flow? 06:25
Definition of Integration and segmentation in fundraising. 07:11
Further ways to segment donors. 08:33
What system can take a donor from first gift to major gift? 09:27
Story on how donor management systems can completely change a nonprofit. 13:14
Can these platforms help with prospecting? 14:41
Data only goes so far! 15:39
What aspects of donor management can be automated with these systems? 16:36
How can automated thank you videos help you? 19:14
Reviewing software 21:00
This episode's Coaches Corner answers the listener's question: "Why is 100% Board giving so important to grant funders" 22:33
Have a question about nonprofits? Email your Coaches Corner question to IMPACTcoaches@IMPACTability.net
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Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.
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