Episode 36

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Published on:

10th Jun 2022

The Benefits of Donor Research

How can you use your donor management system to take a donor from a first-time gift to a major gift benefactor? How do you capture all that data hidden just beneath the surface in your donor database? What do you do with that data? In this episode, expert guest Darryl Moser shares how to harness the power of your donor management system to maximize the giving potential of each donor.

In this episode you'll discover:

Excel Spreadsheets wont properly manage your donors! 02:20

Why is donor management so important? 04:12

List of things to keep track of when putting donor management system together. 05:16

How does fundraising software change the work flow? 06:25

Definition of Integration and segmentation in fundraising. 07:11

Further ways to segment donors. 08:33

What system can take a donor from first gift to major gift? 09:27

Story on how donor management systems can completely change a nonprofit. 13:14

Can these platforms help with prospecting? 14:41

Data only goes so far! 15:39

What aspects of donor management can be automated with these systems? 16:36

How can automated thank you videos help you? 19:14

Reviewing software 21:00

This episode's Coaches Corner answers the listener's question: "Why is 100% Board giving so important to grant funders" 22:33

Have a question about nonprofits? Email your Coaches Corner question to IMPACTcoaches@IMPACTability.net 

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This podcast comes to you from IMPACTability® powered by Soukup Strategic Solutions.

IMPACTabilit® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

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Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”