Episode 43

full
Published on:

26th Jul 2022

The Keys to Direct Mail Success

On this weeks episode of IMPACTability® , We are joined by Liz Lowe, VP of Client Relations and Agency Services with the Allegiance Group. Liz gives us an in-depth look into the lifeblood of many nonprofit fundraising efforts, direct mail. Maybe you do direct mail now and have been successful, maybe you’ve done it in the past and it didn’t work out so well, or perhaps you’re thinking about doing it for the first time. Whatever category you fall into, this is the episode for you.

In this episode you’ll discover,

  • Does direct mail marketing work? 02:15
  • Can it be as simple as a postcard? 03:14
  • Why and how is it effective for nonprofits? 03:41
  • How do you do it? 04:30
  • QR codes 05:30
  • How to track your results? 09:07
  • What if you have list issues? 16:50

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability® , where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTcoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered!

Stay up to date on IMPACTability® by joining our Facebook community!

Like this episode? Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter and be sure to leave us a review!

Sponsored by: Major gifts are the ultimate source of funding for nonprofits, they can help fulfill your mission and achieve your vision. Having a strong major gifts program should be a priority, but where do you begin? The best place to start is with Soukup Strategic Solutions! We create transformational change by working collaboratively to raise funds. Our fundraising consultants will assess your organizations fundraising capacity and develop a plan that serves as a blueprint for your fundraising success! Visit our website today, at SoukupStrategicSolutions.com and schedule a free consultation today.



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Next Episode All Episodes Previous Episode

Listen for free

Show artwork for IMPACTability: The Nonprofit Leaders' Podcast

About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each episode, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
"IMPACTability: The Nonprofit Leaders' Podcast" is a dynamic and insightful series hosted by Josh Hirsch, M.S., Senior Strategist for Soukup Strategic Solutions, and created by Sheryl Soukup, President of Soukup Strategic Solutions. Each episode looks at the multifaceted world of nonprofit organizations, offering expert advice on issues ranging from fundraising and management to Board development and marketing. Josh, with his extensive background in the nonprofit sector, engages with a variety of experts to provide valuable perspectives and practical solutions to the challenges faced by nonprofit leaders.

Listeners will find each episode rich with knowledge and inspiration. The podcast covers a wide array of topics, ensuring relevance for a diverse nonprofit audience. Whether it’s discussing innovative fundraising strategies, exploring effective Board governance, or the nuances of nonprofit marketing, "IMPACTability" serves as an essential resource for leaders looking to enhance their organization's impact. This podcast is an excellent tool for anyone in the nonprofit sector seeking to grow professionally and make a more significant impact in their community.

About your host

Profile picture for Josh Hirsch, M.S.

Josh Hirsch, M.S.

Josh Hirsch, M.S., is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.