Episode 43

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Published on:

26th Jul 2022

The Keys to Direct Mail Success

On this weeks episode of IMPACTability® , We are joined by Liz Lowe, VP of Client Relations and Agency Services with the Allegiance Group. Liz gives us an in-depth look into the lifeblood of many nonprofit fundraising efforts, direct mail. Maybe you do direct mail now and have been successful, maybe you’ve done it in the past and it didn’t work out so well, or perhaps you’re thinking about doing it for the first time. Whatever category you fall into, this is the episode for you.

In this episode you’ll discover,

  • Does direct mail marketing work? 02:15
  • Can it be as simple as a postcard? 03:14
  • Why and how is it effective for nonprofits? 03:41
  • How do you do it? 04:30
  • QR codes 05:30
  • How to track your results? 09:07
  • What if you have list issues? 16:50

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability® , where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to IMPACTcoaches@IMPACTability.net and listen to next week’s episode to see if your question gets answered!

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Sponsored by: Major gifts are the ultimate source of funding for nonprofits, they can help fulfill your mission and achieve your vision. Having a strong major gifts program should be a priority, but where do you begin? The best place to start is with Soukup Strategic Solutions! We create transformational change by working collaboratively to raise funds. Our fundraising consultants will assess your organizations fundraising capacity and develop a plan that serves as a blueprint for your fundraising success! Visit our website today, at SoukupStrategicSolutions.com and schedule a free consultation today.



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

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Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”