Using Donor Management to Improve Your Fundraising
You’ve cultivated a great list of donors, you’ve launched an annual appeal, and the gifts are starting to come in. So far, so good. But what information are you capturing about your donors so that you can better target them for the next campaign? Are you doing the right things to move your donors along the path from the first gift to what will hopefully be many more later? And then there’s your list – is it the same list you use year after year? Can you make it better?
These are just some of the questions that nonprofits ask themselves on a daily basis. Donors are everything, and with the right information, you can maximize the potential of each donor. To give us a background on using donor management to improve fundraising, we have two guests on the show today: Jill McCarville, VP of Marketing, and Mitchell Bruce, Senior Account Executive, both from iWave. iWave is a top-rated donor prospect research tool used by dozens of nonprofits. I’d like to welcome you both to the show.
In this episode you'll discover:
When did donor management go from the spreadsheet to the desktop? 02:00
Is there something to be said about excel sheet donor management? 02:32
Why is donor management vital for nonprofits? 05:50
How do I build a prospect list? And various starting points. 07:30
What do you do about people on your list with little info? 09:30
The info you should keep track of through donor management. 10:35
First-hand CRM story about revitalizing a nonprofits fundraising. 15:10
How often should you review your lists? 16:44
What is the difference between prospecting and wealth screening? 17:27
Tips and tricks for successful donor prospecting. 18:40
Why CRM is a great use of your time! 20:10
Coaches Corner question: "We know thanksgiving is a good time to thank donors, but with stewardship in mind, how can we thank donors all year round?" 22:00
This podcast comes to you from IMPACTability® powered by Soukup Strategic Solutions.
IMPACTability® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.
Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).
Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.
Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)
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