Episode 34

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Published on:

25th May 2022

What’s New in Fundraising?

Why should a donor give to you? What is your nonprofit’s value proposition? Tim Kachuriak, CEO and Founder of NextAfter, and co-author of the book Why Should I Give To You? We will answer these questions and share some of the newer trends in fundraising that could take your development program to the next level! Learn strategies and tips from experts in the field that will provide a boost to your fundraising practices.

About NextAfter - NextAfter is a fundraising research lab and consultancy that works with cause-driven businesses and nonprofit organizations to help them better understand their customers and inspire their donors to give generously. Over the past six years, we have documented over 1,045 online experiments spanning a total sample of over 222,872,564 individual touchpoints with organizations such as Boys Town, Compassion International, Stanford Graduate School of Business, Focus on the Family, National Breast Cancer Foundation, The Heritage Foundation, Hillsdale College, and many others.

Highlights:

Why should people give money to your organization? 02:30

How does affinity and communication factor into donor decision making? 04:40

Donor research into why donors give 06:27

How does age affect giving? 08:12

New trends in fundraising. 08:50

Fundraising techniques that aren't working! 11:01

How does content marketing impact fundraising? 12:48

Organization Spotlight. 16:50

The experience of being on a nonprofit Board 17:29

Guest story about inspirations. 20:28

Coaches Corner Question: "How can I get companies interested in becoming sponsors for my nonprofit organization?" 23:00

IMPACTability® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

Visit our websites at:

https://soukupstrategicsolutions.com

https://impactability.net

Follow us on Social Media:

Facebook: https://www.facebook.com/impactabilitypodcast   

LinkedIn: https://www.linkedin.com/company/impactability

Instagram: https://www.instagram.com/impactability

Twitter: https://twitter.com/Impactability 



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each episode, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
"IMPACTability: The Nonprofit Leaders' Podcast" is a dynamic and insightful series hosted by Josh Hirsch, M.S., Senior Strategist for Soukup Strategic Solutions, and created by Sheryl Soukup, President of Soukup Strategic Solutions. Each episode looks at the multifaceted world of nonprofit organizations, offering expert advice on issues ranging from fundraising and management to Board development and marketing. Josh, with his extensive background in the nonprofit sector, engages with a variety of experts to provide valuable perspectives and practical solutions to the challenges faced by nonprofit leaders.

Listeners will find each episode rich with knowledge and inspiration. The podcast covers a wide array of topics, ensuring relevance for a diverse nonprofit audience. Whether it’s discussing innovative fundraising strategies, exploring effective Board governance, or the nuances of nonprofit marketing, "IMPACTability" serves as an essential resource for leaders looking to enhance their organization's impact. This podcast is an excellent tool for anyone in the nonprofit sector seeking to grow professionally and make a more significant impact in their community.

About your host

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Josh Hirsch, M.S.

Josh Hirsch, M.S., is the Senior Strategist for Soukup Strategic Solutions and on faculty for The Fund Raising School at Indiana University Lilly Family School of Philanthropy. He has worked in the nonprofit sector since 2006, most recently as Social Content Marketing for Susan G. Komen. He has an extensive background in social media, digital communications, and marketing along with experience in grant research and writing, individual giving, special event planning, stewardship, and cultivation of donors.