Episode 14

Published on:

28th Dec 2021

World Class Stewardship

It’s all about saying thank you. In the world of fundraising, how you say thank you is almost as important as the thank you itself. You might think that you thank your donors for every gift and that there isn't an issue, but how do you thank your donors, to what level, and is there a wrong way to thank your donors? You would be surprised at the answer to that last question. To help with this discussion is Mark Litzler. Mark has a long, distinguished career as a fundraiser. Currently, he is in Cleveland working as the Director of Institutional Giving for The Cleveland Orchestra. Mark is also a published cartoonist. His work has appeared for years in the Wall Street Journal, Harvard Business Review, Barron’s, Readers Digest, and a number of American City Business Journals.

In this episode you'll discover:

Thank your donors, big or small 02:05

What is world class stewardship? 02:26

Definition of world class stewardship 03:11

The basics of donor stewardship 04:09

Should a nonprofit have a donor stewardship procedure? 05:26

Is stewardship based on the size of the gift received? 06:06

How would you say stewardship has changed with the pandemic? 08:33

An example of stewardship with a millennial vs a baby boomer 09:57

Examples of world class stewardship from an expert 12:50

Is there a wrong way to thank a donor? 15:37

Examples of "touchpoints" in stewardship 18:00

Do donors ever thank you for the thank you? 19:24

Coaches Corner Question - "Do you have any tips for growing our fundraising income this year?" 23:42

This podcast comes to you from IMPACTability® powered by Soukup Strategic Solutions.

IMPACTability® is an online coaching program that helps nonprofit leaders maximize their impact. With Impact Coaches, nonprofit leaders can achieve career goals and have a greater impact on the world around them. Impact Coaches will help you address real-world challenges that you experience in your own nonprofit. By focusing on your strengths as a leader, Impact Coaches can help you apply your knowledge and skills to have a greater impact.

Nonprofit Coaching: https://impactability.net (Learn more about IMPACTability® and how to work with a nonprofit coach).

Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.

Nonprofit consulting and outsourcing solutions: https://soukupstrategicsolutions.com/services (Learn more about the services offered by Soukup Strategic Solutions to nonprofit organizations.)

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Chartable - https://chartable.com/privacy
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About the Podcast

IMPACTability: The Nonprofit Leaders' Podcast
Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.
The show explores the landscape of the nonprofit organization and best practices from nonprofit experts. Get advice on how to solve the problems plaguing your nonprofit with your host Joe Turner of Soukup Strategic Solutions, a full-service nonprofit consulting company helping nonprofits across the country. Each week, we feature an expert in their nonprofit field, discussing topics that range from fundraising and nonprofit management to Board development and marketing.

About your host

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Joe Turner

For more than 20 years, Joe had successfully programmed radio stations in Detroit; Lansing, Michigan; South Bend, Indiana; and southwest Florida. Joe left the day-to-day radio world in 2007 for the nonprofit world when he joined Hodges University as its Director of Public Relations and Alumni Services. In 2021, he joined Soukup Strategic Solutions as the Director of Fundraising, Marketing, and Communications. Joe continues to run his own voice over company where he offers commercial and narration voice over services and has won three Telly awards for his work. He is a native of Detroit where he attended Wayne State University and earned a Bachelor’s degree in Media Arts. In his spare time Joe loves to cook, is a musician and a self-professed “foodie.”